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Insurance Website Redesign & CMS Implementation

perpetualny.com

Insurance

Financial services

Real estate

Current Website Challenges

Florida Peninsula, Edison Insurance, and Windward Insurance Agency were experiencing challenges with outdated websites featuring user-unfriendly navigation, hindering customer journeys towards policy purchases. Content management was fragmented across multiple systems, impacting SEO and content update efficiency.

About the Client

A leading Florida-based home insurance company committed to providing comprehensive coverage options to homeowners.

Project Goals

Improve user experience and navigation across all three websites.
Enhance SEO performance and organic discoverability.
Consolidate content management systems for streamlined updates and governance.
Increase policy inquiries and customer engagement.
Modernize the digital presence of all three insurance brands.

Website Functionality

Intuitive website navigation and information architecture.
Responsive design for optimal viewing on all devices.
Quote request forms with clear and concise data input fields.
Secure user accounts for policy management.
Dynamic content loading and display.
Robust search functionality.
Interactive elements and animations to enhance user engagement.
Blog/News section for content marketing.
Agent locator functionality.

Technology Stack

Webflow

HTML5

CSS3

JavaScript

FigJam

System Integrations

CRM system (for lead management)
Policy administration system (for quote processing and policy management)
SEO tools (for performance tracking and optimization)
Analytics platforms (e.g., Google Analytics)

Non-Functional Requirements

Scalability to handle increasing traffic and data volume.
High performance and fast loading speeds.
Security to protect sensitive customer data.
SEO optimization for improved search engine rankings.
Accessibility compliance (WCAG guidelines).
Maintainability and ease of content updates.

Expected Business Outcomes

The redesigned websites are expected to significantly improve user engagement, leading to increased policy inquiries and customer satisfaction. The consolidated Webflow CMS will streamline content management, reduce operational costs, and enhance SEO performance, resulting in greater brand visibility and market share. Overall, the project will transform the digital presence of Florida Peninsula, Edison Insurance, and Windward Insurance Agency, aligning with their business goals and driving revenue growth.