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In-Store Customer Engagement and Marketing Platform

appinventiv.com

Retail

Consumer products & services

Customer Onboarding and Marketing Challenges

IKEA faces challenges in efficiently onboarding walk-in customers, providing real-time product availability information, and collecting customer data for targeted marketing. Traditional methods of sales representative assignment are inefficient given high foot traffic, and gathering customer information for promotional purposes is difficult.

About the Client

Global furniture retailer offering a wide range of home furnishings.

Project Goals

Enable customers to browse product catalogs via in-store tablets.
Provide real-time product availability information to customers.
Collect customer information and preferences for marketing purposes.
Improve customer onboarding efficiency in IKEA stores.
Measure the return on investment (ROI) of the customer engagement platform.

Functional Requirements

In-store product catalog browsing via tablet interface.
Real-time inventory lookup and display.
Customer profile creation and management.
Preference tracking for personalized recommendations.
Data integration with marketing automation systems.
Reporting and analytics dashboard for ROI measurement.

Preferred Technologies

Web application development (React, Angular, or Vue.js)

Backend development (Node.js, Python/Django, or Java/Spring)

Database (PostgreSQL or MySQL)

Cloud platform (AWS, Azure, or Google Cloud)

Mobile kiosk solutions

Integrations Required

Existing IKEA inventory management system
Customer Relationship Management (CRM) system
Marketing automation platform (e.g., Salesforce Marketing Cloud, Adobe Marketing Cloud)

Key Non-Functional Requirements

Scalability to support multiple stores.
High availability and reliability.
Security to protect customer data.
Performance to ensure a smooth user experience.
Support for multiple languages.

Expected Business Impact

The new platform is expected to increase customer satisfaction, improve sales conversion rates, enhance marketing effectiveness, and provide valuable data insights for optimizing the customer journey. The system's ability to track ROI will enable data-driven decision-making for future enhancements.