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Visitors at Battersea Power Station face difficulties navigating the large complex, especially considering its multiple levels and extensive layout. Existing methods of finding locations are inefficient and can lead to frustration, impacting the overall visitor experience and potentially hindering retail and restaurant traffic.
A developer and operator of a major mixed-use development featuring shopping, dining, and entertainment within a historic power station.
The implementation of this indoor navigation application is expected to significantly improve the visitor experience at Battersea Power Station. This will lead to increased customer satisfaction, improved foot traffic to different areas within the complex (retail, restaurants, etc.), and enhanced operational efficiency. By reducing visitor frustration and improving wayfinding, the application has the potential to positively impact revenue generation and brand perception. The ability to deliver targeted information based on location could also enhance marketing efforts and drive customer engagement.