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Implementation of Salesforce CRM Integration for Enhanced Operational Efficiency

ventionteams.com

Gaming

Business services

Information technology

Operational Inefficiencies from Legacy Systems

Fragmented legacy systems hindered visibility and operational efficiency, requiring modernization to maintain competitive advantage and support rapid product expansion.

About the Client

A leading iGaming solutions provider requiring scalable infrastructure for operational growth

Key Project Goals

Improve system efficiency by 20% within six months
Reduce manual work time by 50% through automation
Support rapid scaling of game offerings (40+ new games annually)
Enhance ROI through improved solution adoption

Core System Requirements

Salesforce CRM integration with Outlook
Single Sign-On (SSO) implementation
Customized data model extension
End-user training modules

Technology Stack

Salesforce Sales Cloud

Salesforce CRM

Single Sign-On (SSO)

System Integrations

Microsoft Outlook
Identity Management Systems

Non-Functional Requirements

Scalable architecture
High system performance
Enterprise-grade security

Expected Business Impact

Projected 20% productivity increase, 50% reduction in manual tasks, and accelerated game development cycles enabling 40+ new annual game releases.