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Implementation of Personalized Student Journey Platform with Salesforce Integration

axelerant.com

Education

Information technology

Non-profit

Current Enrollment Challenges

High website bounce rates, low session durations, and incomplete course registrations due to lack of personalization, absence of student journey tracking, and ineffective course recommendation systems. Community engagement data remains untagged and unactionable.

About the Client

Premier management school focused on innovation in education, technology, and global impact initiatives with extensive alumni network and startup incubation programs

Key Project Goals

Implement real-time personalized content delivery across student touchpoints
Establish comprehensive student journey tracking and analytics
Develop automated enrollment reminder system for abandoned carts
Integrate scalable course recommendation engine with behavioral targeting
Create unified data visibility across marketing, commerce, and community platforms

Core System Capabilities

Dynamic course recommendations based on browsing behavior
Automated email campaigns for enrollment completion
Real-time student journey tracking with GTM integration
Community Cloud issue tagging and analytics dashboard
Scalable data layer architecture for commerce platform

Technology Stack

Salesforce Marketing Cloud

Salesforce Commerce Cloud

Salesforce Community Cloud

Google Tag Manager

System Integrations

Marketing Cloud to Commerce Cloud data sync
Community Cloud to GTM event tracking
CRM data layer integration

Operational Requirements

High scalability for global traffic
Real-time data processing
GDPR-compliant data handling
Future-proof code architecture

Expected Business Outcomes

Anticipated 50% improvement in course recommendation quality within three months, significant reduction in abandoned enrollments through automated reminders, and enhanced marketing team capabilities for targeted campaigns. Scalable architecture will support 30% annual growth in student traffic while maintaining performance.