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The neobank's initial MVP lacked essential payment functionalities like P2P and ACH transfers. Beta users requested interbank transfer capabilities, highlighting a critical gap in the user experience and hindering the platform's ability to meet evolving customer needs. Reliance on third-party solutions like Venmo and PayPal created a fragmented user experience.
A recently launched digital banking application aiming to provide comprehensive financial services to its customers.
Implementing P2P and ACH functionality is expected to significantly increase user engagement by providing a more comprehensive and convenient banking experience. This will lead to a larger customer base and increased revenue through transaction fees and potentially other value-added services. The projected reduction in fraudulent activity will also contribute to a more secure platform and enhanced customer trust.