Implement Robust Error Handling and User-Friendly 404 Page

Acme Retail's current website displays a generic '404: Page not found' error when users attempt to access non-existent routes. This leads to a frustrating user experience, potentially causing customers to abandon their shopping journey and impacting brand perception. The lack of helpful guidance also prevents users from finding alternative products or information.

Acme Retail is a rapidly growing online retailer specializing in apparel and accessories. They are experiencing increased website traffic and need to improve the user experience and maintain brand consistency.

• Reduce bounce rate associated with 404 errors.
• Improve user navigation and reduce customer frustration.
• Increase conversion rates by providing alternative content or pathways when a page is not found.
• Maintain brand consistency and professionalism even when handling errors.

• Custom 404 page with engaging design aligned with Acme Retail's branding.
• Integrated site search functionality on the 404 page.
• Links to popular product categories and relevant content.
• Option to contact customer support.
• Logging of 404 errors for analysis and potential content updates.
• Automatic redirection to relevant pages based on URL patterns (e.g., redirecting discontinued products).

• Elasticsearch

• The custom 404 page must load quickly without impacting overall website performance.
• The error handling mechanism must be scalable to handle increasing traffic volumes.
• The solution must be secure and protect against potential vulnerabilities.

By providing a more user-friendly 404 experience, Acme Retail expects to reduce bounce rates, improve customer satisfaction, and ultimately recover lost sales. Improved navigation and content discovery will enhance the overall shopping experience and contribute to increased conversion rates. Enhanced error logging will allow for proactive website maintenance and improved content management.