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GiG experienced significant inefficiencies in managing a high volume of leads, relying heavily on manual processes involving multiple Google Docs and Forms. This resulted in time-consuming data entry, difficulty tracking lead progress, and a lack of 360-degree visibility across stakeholders. Basic operations like form filling and account detail gathering were also resource intensive.
A global leader in iGaming, providing innovative digital solutions to online gambling operators worldwide. GiG provides a comprehensive suite of platform solutions, including sports betting, casino gaming, and poker.
The project is expected to increase average speed-to-lead by 50%, reduce manual data entry errors, improve stakeholder collaboration, and enhance overall operational efficiency. Successful implementation will enable GiG to work smarter, deliver improved user experiences, and scale its operations more effectively.