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Hungryhouse Mobile Application Enhancement & Optimization

concisesoftware.com

Food & Beverage

Information technology

Logistics

Consumer products & services

Performance and User Experience Improvements

Hungryhouse, while popular, requires continuous optimization to maintain its leading position in the UK food delivery market. Challenges include ensuring app speed and responsiveness, improving checkout processes for a smoother user experience, and staying competitive with evolving user expectations.

About the Client

Delivery Hero is a European technology company focused on online food ordering and delivery, operating through various brands like Hungryhouse.

Project Goals

Improve application loading speed and responsiveness.
Streamline the checkout process to reduce cart abandonment.
Enhance user search functionality to improve restaurant discovery.
Increase user engagement and retention.
Ensure scalability to accommodate future user growth and restaurant partnerships.

Functional Requirements

Advanced search filters (postcode, cuisine, dietary restrictions).
Intuitive menu browsing (four-directional flick).
Multiple payment options.
Real-time order tracking.
Personalized recommendations.
Saved addresses and payment methods.
Customer support integration.
No sign-in option until checkout.

Technology Stack

iOS (Swift/Objective-C)

Android (Kotlin/Java)

Cloud-based backend infrastructure (e.g., AWS, Azure, GCP)

RESTful APIs

Mobile SDKs

External System Integrations

Payment gateway integration (e.g., Stripe, PayPal)
Mapping service integration (e.g., Google Maps, Apple Maps)
Restaurant database API
Push notification service (e.g., Firebase Cloud Messaging, Apple Push Notification Service)

Non-Functional Requirements

High performance and scalability to handle peak traffic.
Robust security measures to protect user data.
Cross-platform compatibility (iOS and Android).
Adherence to platform-specific design guidelines.
High availability and reliability.

Expected Business Impact

This project is expected to improve customer satisfaction, increase order volume, reduce operational costs associated with customer support, and strengthen Delivery Hero's position as the leading food delivery provider in the UK market. Faster app performance and a smoother checkout process are anticipated to reduce cart abandonment rates and boost overall conversion.