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TBP2's existing website is outdated and fails to effectively attract younger users or showcase their HR report services. The website lacks a modern design, hindering user engagement and conversion rates. The existing platform lacks a clear pathway for potential customers to experience the value of their reports before committing to a purchase.
TBP2 Ltd is a human resources consultancy providing comprehensive HR reports and expert insights to businesses, offering both custom and subscription-based services.
The modernized platform is expected to increase user engagement, attract a younger demographic, improve conversion rates, and streamline the process of accessing HR reports, leading to increased revenue and improved customer satisfaction. The seamless user experience and easy access to sample reports are anticipated to drive subscription growth.