A healthcare advocacy organization faces difficulties with outdated CRM systems that hinder strategic decision-making, inconsistent patient data across legacy systems, manual workflows that reduce operational efficiency, and challenges in processing large volumes of patient data rapidly, especially during increased demand periods such as a pandemic. These issues impact the organization’s ability to deliver timely, accurate support and to scale operations effectively.
A mid-sized healthcare advocacy organization providing clinical guidance, second opinions, and data-driven decision support to patients and caregivers, aiming to streamline operations and improve patient outcomes.
The modernization initiative is expected to significantly improve data accuracy and consistency, automate workflows to reduce manual effort, and enhance decision-making processes through real-time KPI tracking. The system’s capacity to handle large volumes of data will enable the organization to scale operations efficiently during periods of high demand, such as pandemics. Overall, the project aims to enable the organization to deliver faster, more reliable healthcare support and support growth in patient engagement and data-driven services.