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Good Empire Social Video Challenge App - Phase 2 Development
  1. case
  2. Good Empire Social Video Challenge App - Phase 2 Development

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Good Empire Social Video Challenge App - Phase 2 Development

appetiser.com.au
Environmental Services
Non-profit
Business services

Lack of Scalable Platform and Advanced Feature Set

While Good Empire has demonstrated significant user growth and engagement, the current prototype lacks the necessary scalability and advanced features to support a rapidly expanding user base and complex mission tracking. There is a need to enhance user experience, improve data analytics capabilities, and integrate with partner organizations to maximize impact.

About the Client

A social impact organization focused on inspiring and enabling collective action towards achieving the UN Sustainability Goals through engaging video challenges.

Enhance User Engagement and Impact Measurement

  • Increase user participation in missions by 50% within the first year of launch.
  • Improve tracking and reporting of collective impact data.
  • Facilitate partnerships with organizations and brands to expand reach and influence.
  • Enhance user experience and overall app usability.
  • Implement robust data analytics to inform mission design and platform improvement.

Core App Functionality

  • User registration and profile management
  • Mission discovery and filtering based on Sustainability Goals
  • Video challenge creation and submission
  • Progress tracking and gamification (points, badges, leaderboards)
  • Social sharing and community forum
  • Impact reporting and visualization
  • Organization/Brand partnership features

Modern Mobile Development Stack

React Native (for cross-platform development)
Node.js/Express.js (for backend)
MongoDB (for database)
AWS or Google Cloud Platform (for hosting)

External API Integrations

  • Social media APIs (Facebook, Instagram, Twitter)
  • Mapping API (Google Maps/Mapbox) for location-based missions
  • Analytics API (Firebase Analytics, Mixpanel)
  • Potential API for tracking environmental impact (e.g., carbon footprint calculators)

Scalability, Security, Performance

  • High scalability to support a growing user base
  • Robust security measures to protect user data
  • Optimal app performance and responsiveness
  • Data privacy compliance (GDPR, CCPA)
  • Offline functionality for mission access

Significant Positive Social and Environmental Impact

This project is expected to significantly increase Good Empire's reach and impact, empowering a larger community to take action on critical global challenges. By providing a user-friendly and engaging platform, the app will drive measurable progress towards the UN Sustainability Goals, fostering a more sustainable and equitable future. Increased brand visibility and potential for partnerships with major organizations are also anticipated.

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