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WRAP's website suffered from ineffective communication of products/services, poor lead generation capabilities, lack of a data-driven approach to user needs, limited global reach, inadequate accessibility, and absence of a comprehensive content strategy. These issues hindered its ability to inspire audiences, attract investments, and align with its evolving global focus.
An NGO specializing in waste management aiming to enhance global brand awareness and website usability through a data-driven UX redesign.
The project will deliver a strategic roadmap for WRAP's website redesign, enabling it to become the definitive global resource for circular economy practices. Key impacts include enhanced conversion rates for business development, improved global audience engagement through personalized content, and strengthened competitive positioning as a leader in sustainable waste management solutions.