The client requires a scalable e-commerce solution to sell kitchenware products globally, addressing regional differences in taxes, language preferences, and visitor location. They need a multisite platform that manages multiple country-specific websites from a single dashboard, with automatic geolocation adjustment, diverse payment options, and multilingual content support. Additionally, the client seeks enhanced product search, user account management, promotional discount systems, and a content-rich blog to engage and convert visitors across different markets.
A medium to large-sized international kitchenware retail company aiming to expand its online presence with localized websites for different regions, offering a broad product catalog and engaging recipe content.
The developed multisite e-commerce platform is expected to enhance global market reach by offering region-specific content, languages, and taxes, leading to increased sales and customer engagement. By automatically tailoring the shopping experience to visitor location, the platform aims to improve conversion rates and customer satisfaction. The implementation will enable scalable growth into new markets, support promotional activities through integrated discounts and coupons, and foster brand loyalty through rich content and community features.