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The client faces significant challenges due to inconsistent technology stacks across 90+ brands, including duplicated maintenance efforts, poor cross-brand standardization, limited e-commerce capabilities in emerging markets, and high operational costs caused by decentralized content management and fragmented technical expertise.
35-year-old multinational retail conglomerate operating 4,000+ stores across Europe, Middle East, North Africa, and Turkey, managing 90+ consumer brands with fragmented digital infrastructure
Projected 40-60% reduction in website management costs, 70% faster brand site deployment times, 25% increase in e-commerce conversion rates through integrated content-commerce experiences, and full market coverage across 4000+ physical stores with digital capabilities.