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Global Franchise Digital Experience Platform Consolidation and E-commerce Integration Project
  1. case
  2. Global Franchise Digital Experience Platform Consolidation and E-commerce Integration Project

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Global Franchise Digital Experience Platform Consolidation and E-commerce Integration Project

axelerant.com
Retail
Consumer products & services
eCommerce

Digital Fragmentation and Operational Inefficiencies

The client faces significant challenges due to inconsistent technology stacks across 90+ brands, including duplicated maintenance efforts, poor cross-brand standardization, limited e-commerce capabilities in emerging markets, and high operational costs caused by decentralized content management and fragmented technical expertise.

About the Client

35-year-old multinational retail conglomerate operating 4,000+ stores across Europe, Middle East, North Africa, and Turkey, managing 90+ consumer brands with fragmented digital infrastructure

Strategic Digital Transformation Goals

  • Establish a unified digital platform for centralized management of 90+ brand websites
  • Implement scalable multisite architecture to support rapid global expansion
  • Integrate seamless content-commerce experiences across all brand properties
  • Reduce operational costs through standardized technical workflows

Core System Capabilities

  • Multi-site management through Acquia Cloud Site Factory
  • Drupal-Magento integration for content-commerce synergy
  • Configurable brand-specific templates with regional customization
  • Automated product catalog synchronization
  • Localized payment gateway integrations
  • Mobile-first responsive design system

Technology Stack Requirements

Drupal
Magento Commerce
Acquia Cloud Site Factory
Google AMP
Algolia Search

Critical System Integrations

  • Payment gateways (Kuwait Finance House, CashU)
  • Google Maps API for store locator
  • Social media authentication (Facebook, Google)
  • Analytics suite (Google Analytics, Tag Manager)
  • Mobile app APIs for iOS/Android

Operational Requirements

  • Support for 90+ brands with multi-language capabilities
  • High-availability infrastructure with Varnish caching
  • Arabic language search optimization
  • Automated configuration management
  • Scalable image optimization pipeline

Expected Business Outcomes

Projected 40-60% reduction in website management costs, 70% faster brand site deployment times, 25% increase in e-commerce conversion rates through integrated content-commerce experiences, and full market coverage across 4000+ physical stores with digital capabilities.

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