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The client lacked a direct sales channel to engage brand enthusiasts globally, faced limitations in existing systems for merchandise-specific workflows (invoicing, returns), and required scalable infrastructure to manage inventory and customer demand across multiple regions.
A multinational manufacturer specializing in commercial vehicles and related products, seeking to expand brand engagement through direct-to-consumer merchandise sales.
Projected 40-60% increase in merchandise sales through expanded global reach, 24/7 customer access, and optimized inventory management. Expected enhancement of brand loyalty metrics through dedicated digital engagement channel.