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Global enterprises require seamless management of marketing material sourcing and production across multiple regions, but face challenges with fragmented processes, lack of centralized control, and inefficient manual workflows. Post-acquisition integration of similar platforms necessitates unification of capabilities while maintaining operational continuity.
Global provider of marketing procurement and customer development solutions with 30+ years of expertise in delivering personalized marketing materials for major international brands
Implementation of unified B2B marketing supply chain platform will reduce operational costs by 30%, accelerate time-to-market for marketing materials by 40%, and improve client satisfaction through enhanced user experience. Post-merger integration will create a single source of truth for marketing procurement operations across 5 global regions, supporting continued market leadership in brand delivery services.