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Full-Scale E-commerce Development and Marketing Expansion for Outdoor Apparel Brand
  1. case
  2. Full-Scale E-commerce Development and Marketing Expansion for Outdoor Apparel Brand

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Full-Scale E-commerce Development and Marketing Expansion for Outdoor Apparel Brand

moravio.com
Retail
eCommerce
Consumer products & services

Operational Fragmentation and Growth Challenges

Bushman faced difficulties managing multiple regional e-commerce platforms, coordinating warehouse logistics across countries, and scaling marketing efforts efficiently while maintaining brand consistency and achieving revenue growth targets.

About the Client

Czech outdoor clothing brand specializing in apparel and equipment for adventure and leisure activities

Strategic Expansion Goals

  • Expand e-commerce presence to new European markets (Benelux region)
  • Integrate warehouse management systems across all operational countries
  • Achieve 20% year-over-year revenue growth through digital channels
  • Implement automated inventory and order management processes
  • Enhance customer service capabilities across multiple platforms

Core System Capabilities

  • Multi-regional e-shop implementation (Czech Republic, Germany, Slovakia, Benelux)
  • Amazon and Mall.cz marketplace integration
  • Real-time inventory synchronization with warehouse systems
  • Automated product content management
  • Customer service ticketing system with multilingual support
  • Sales analytics dashboard with cross-platform reporting

Technology Stack Requirements

E-commerce platform (existing infrastructure)
API-first architecture for system integration
Cloud hosting solutions
CRM integration capabilities

Critical System Integrations

  • Warehouse management system (WMS)
  • Payment gateway providers
  • Amazon Seller API
  • Mall.cz marketplace API
  • Customer relationship management (CRM) system

Operational Requirements

  • Scalable infrastructure for seasonal traffic spikes
  • 99.9% system uptime SLA
  • GDPR-compliant data handling
  • Multi-language and multi-currency support
  • Real-time inventory accuracy (±1%)

Expected Business Outcomes

Implementation will enable Bushman to achieve 20% annual revenue growth through streamlined operations, reduced manual coordination efforts by 60%, improved inventory turnover by 30%, and enhanced customer satisfaction scores through centralized service management.

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