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Food Delivery App Conversion Rate Optimization & Scalability Enhancement

appinventiv.com

Food & Beverage

Poor Digital Performance & Scalability Issues

Pizza Hut's existing digital presence, specifically their food delivery app, suffered from low conversion rates and a poor user experience. The app lacked scalability to handle a large volume of users and extensive menu data, resulting in slow screen transitions and operational challenges related to product management and legacy systems.

About the Client

Global fast-food restaurant chain operating under Americana Group, specializing in pizza delivery and dine-in services. Focused on digital transformation and expansion across MENA region.

Core Project Goals

Increase food delivery app conversion rate to 30% within 12 months.
Improve app performance by reducing screen transition time.
Enhance app scalability to accommodate future growth and expanded menu offerings.
Streamline operational processes related to product management and order fulfillment.
Provide a seamless and engaging user experience across multiple countries.

Core App Functionality

User account management (registration, login, profile management)
Menu browsing and search with detailed item descriptions and images
Order customization (size, toppings, special instructions)
Secure payment gateway integration (multiple options)
Real-time order tracking
Delivery address management
Order history
Promotions and discounts management
Push notifications for order updates
Restaurant locator

Technology Stack

Native iOS and Android development

Backend: Node.js or Python (Django/Flask)

Database: PostgreSQL or MongoDB

Cloud platform: AWS or Azure

API integrations (payment gateways, mapping services)

External System Integrations

Payment gateway integration (e.g., Stripe, PayPal)
Mapping service integration (e.g., Google Maps)
Push notification service (e.g., Firebase Cloud Messaging)
CRM system integration (for customer data management)

Performance and Scalability

High app performance with minimal screen transition times.
Scalable architecture to handle a large volume of users and orders.
Secure data storage and transmission.
Reliable and stable app operation.
Compliance with data privacy regulations (e.g., GDPR).

Expected Business Impact

Successful implementation of this project is expected to result in a significant increase in online food orders, enhanced customer satisfaction, improved operational efficiency, and strengthened Pizza Hut's market position in the MENA region. A 30% conversion rate increase will directly translate to higher revenue and profitability.