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The client is experiencing rapid user growth (approximately 75 million monthly users) and expanding product offerings. This growth is straining the existing platform's ability to maintain a seamless and reliable user experience. Specifically, there's a need for increased scalability, ongoing product enhancements, backend optimization, and expanded advertising/marketing technology capabilities to support long-term growth and user engagement.
A prominent financial technology company providing personalized financial advice and tools to empower individuals to make informed financial decisions.
This project is expected to significantly improve user engagement, drive business growth, and strengthen the client’s position as a leader in the FinTech space. Specifically, it will enable the client to support a growing user base, facilitate increased assets under management (potentially exceeding $34 billion), and enhance their ability to deliver personalized financial solutions at scale. Improved ad targeting and delivery will also contribute to increased revenue and marketing ROI.