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Franklin Madison faced significant challenges managing a complex vendor and customer database due to limitations in their existing platform. These included navigation inconsistencies, information silos between sales and service teams, manual microsite creation, limited scalability, difficulties in tracking customizations, and a lack of unified data analytics. These issues led to overburdened developers and slow turnaround times for new product launches and customer onboarding.
Franklin Madison is a leading provider of consumer insurance programs administered through partnerships with banks and credit unions. They offer a diverse suite of insurance products to individuals and families, leveraging a network of brand partners.
This project is expected to significantly improve operational efficiency, reduce development time, enhance customer and vendor experience, and enable scalable growth for Franklin Madison. The platform will streamline microsite creation, automate marketing efforts, provide better data insights, and empower non-technical users to manage content and customize experiences. The estimated impact includes a reduction in microsite creation time from days to minutes, increased efficiency for account managers, and the ability to serve a significantly larger number of vendors with the existing team.