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Customers in the Australian and New Zealand markets face difficulties in accurately calculating and configuring lighting project orders, leading to potential errors, incompatibility issues, and inefficiencies in the sales process. The lack of a digital tool to streamline this process results in slower order processing and suboptimal customer service.
A global lighting company with 40+ years of market experience, specializing in innovative lighting solutions for residential and commercial applications.
The expanded PWA is projected to replicate the success seen in the UK and Irish markets, where app-driven sales surpassed phone orders. It will reduce configuration errors, accelerate order processing, and improve customer satisfaction through a streamlined digital experience. The tool will also provide valuable data insights for sales optimization and market-specific product offerings.