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Expansion of Development Team and Process Optimization for Cross-Platform User Measurement Platform
  1. case
  2. Expansion of Development Team and Process Optimization for Cross-Platform User Measurement Platform

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Expansion of Development Team and Process Optimization for Cross-Platform User Measurement Platform

softwaremind.com
Software and IT services
Advertising & marketing
Information technology

Challenges in Scaling Development Capabilities

The client required rapid expansion of their engineering team with highly specialized roles while maintaining cultural alignment and technological flexibility. Existing infrastructure needed improvements in CI/CD pipelines, monitoring systems, and development processes to support accelerated growth.

About the Client

Fast-growing startup providing cross-device user measurement solutions for digital marketing and analytics

Key Project Goals

  • Establish autonomous development team with expertise in data engineering and cloud infrastructure
  • Implement scalable CI/CD processes and monitoring systems
  • Integrate Lean Startup methodologies for experiment-driven development
  • Enhance cross-platform user measurement capabilities across devices and channels

Core System Requirements

  • Cross-platform user identity resolution
  • Real-time analytics dashboard
  • Automated CI/CD pipeline for microservices
  • Multi-cloud infrastructure monitoring
  • Experimentation framework for A/B testing

Technology Stack Requirements

Apache Airflow
Apache Spark
AWS
Bazel
Dropwizard
Elasticsearch
Apache Flink
FoundationDB
Go
Hive
Java
Kubernetes
Loki
Parquet
PostgreSQL
Presto
Prometheus
Protocol Buffers
Python
React.js
StackStorm
Tekton

System Integration Needs

  • Cloud service providers (AWS, GCP)
  • Third-party analytics platforms
  • Identity management systems
  • DevOps monitoring tools
  • Mobile SDKs for cross-device tracking

Non-Functional Requirements

  • High scalability for handling large data volumes
  • Real-time processing capabilities
  • Enterprise-grade security and compliance
  • 99.9% system uptime SLA
  • Cross-platform compatibility across devices

Expected Business Impact

Accelerated product development cycle through enhanced team scalability and optimized processes, improved data accuracy across platforms leading to better marketing ROI for clients, and strengthened infrastructure reliability supporting business growth to $100M+ valuation.

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