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Expansion and Optimization of App Monetization Platform
  1. case
  2. Expansion and Optimization of App Monetization Platform

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Expansion and Optimization of App Monetization Platform

exoft
Gaming
ECommerce
Information technology

Scaling MVP Challenges

The client required transformation of a basic MVP into a production-ready platform meeting investor expectations, partner requirements, and market demands. Local developers lacked capability to implement advanced features and maintain code quality during scaling.

About the Client

Provider of app monetization solutions enabling businesses to convert used devices into digital rewards and discounts

Platform Enhancement Goals

  • Scale MVP to enterprise-grade production platform
  • Implement API-first architecture for seamless integrations
  • Develop customizable monetization widget for cross-platform compatibility
  • Optimize system performance and security
  • Establish scalable database architecture

Core Platform Capabilities

  • Real-time device valuation engine
  • Phased reward distribution system
  • Customizable embeddable widget
  • Multi-currency support
  • Role-based access control with 2FA
  • Third-party API integrations

Technology Stack

ASP.NET Core
Entity Framework
MariaDB
Selenium
Request Framework

External System Integrations

  • Amazon API
  • USPS Shipping API
  • Shopify
  • WooCommerce
  • Gift card providers
  • SMS/email notification services

System Quality Attributes

  • High scalability for growing user base
  • Enterprise-grade security measures
  • 99.9% system uptime SLA
  • Cross-platform compatibility
  • Data standardization and validation

Business Transformation Outcomes

Enables businesses to monetize user engagement through device trade-ins, expands market reach via 14+ platform integrations, improves operational efficiency with automated workflows, and establishes foundation for future feature expansion.

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