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Establishment of a Remote Development Team for Enhanced TV Ad Measurement Platform

geckodynamics.com

Advertising & marketing

Information technology

Challenges in Scaling Remote Development Team

Need for rapid EU-based remote team formation with expertise in legacy AngularJS and modern Vue.js frameworks, constrained by limited budget for senior roles and requiring seamless cultural integration with existing teams.

About the Client

A leading advertising technology company specializing in measuring TV ad effectiveness through cross-platform data correlation

Objectives for Development Team Engagement

Establish a fully integrated remote development department within EU
Modernize platform interface while maintaining legacy systems
Scale team from 4 to 11 members based on evolving business needs
Support $100M acquisition and revenue doubling through technical excellence

Core Platform Capabilities

TV ad impression delivery measurement
Ad accuracy and frequency metrics
Cross-platform reach extension quantification
Website traffic impact analysis
Audience profile insights
Agency profile outcome comparisons
Full-funnel TV campaign metrics
Customizable dynamic reporting tools

Technology Stack Requirements

Python

Django

Vue.js

AngularJS

System Integration Needs

TV ad delivery platforms
Advertiser website analytics systems
Third-party audience measurement tools

Operational Requirements

High scalability for growing data volumes
Real-time analytics performance
Enterprise-grade data security
Maintainability of legacy AngularJS components
Seamless team collaboration workflows

Expected Business Impact

Enable $100M acquisition through platform modernization, achieve 100% revenue growth, and establish sustainable remote team operations supporting continued innovation in TV ad measurement technology.