Establish Offshored R&D Team for Marketing Data Platform Development

The client needed to establish a trusted offshore R&D office to facilitate the development and management of marketing automation and analytics tools. They required a dedicated team to ensure quality control, security, and alignment with their internal development processes, avoiding outsourcing pitfalls and maintaining direct oversight of the code base during scale-up.

A mid-sized technology company providing self-service marketing and data management solutions aiming to expand their offshore R&D capabilities.

• Successfully set up a dedicated offshore R&D office within a six-week timeframe.
• Recruit and onboard a competent team of developers skilled in Java and Scala for the development of marketing and analytics applications.
• Establish a trusted partnership model that allows the client to retain full control over project standards, code quality, and security.
• Deliver a scalable, robust platform capable of supporting real-time data processing, automation, and actionable analytics for digital marketing channels.
• Enable seamless integration with existing marketing platforms and third-party APIs to support current and future functionalities.

• A dedicated development environment with version control, testing, and deployment pipelines to ensure high-quality code.
• Implementation of core algorithms for audience segmentation, campaign optimization, and automation controls.
• Development of user interfaces for marketing analytics dashboards that provide real-time insights.
• Secure data storage and transfer mechanisms conforming to industry standards.
• Integration capabilities with popular digital advertising channels, publisher APIs, and third-party data sources.
• Monitoring and analytics modules for performance tracking and reporting.

• Digital advertising platforms APIs
• Third-party analytics and data sources
• Authentication and security services

• System scalability to accommodate increasing data volume and user load
• High performance and low latency for real-time analytics
• Robust security and access controls to protect sensitive marketing data
• Maintainability and ease of future feature expansion
• Availability of 99.9% uptime

The development of a dedicated offshore R&D team is expected to enable the client to accelerate product development cycles, improve code quality, and ensure security, leading to a faster time-to-market for new marketing solutions. This will support scalable growth, enhance competitive positioning in digital marketing automation, and achieve measurable improvements in campaign performance analytics.