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Enterprise-Grade Self-Service Advertising Platform Development
  1. case
  2. Enterprise-Grade Self-Service Advertising Platform Development

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Enterprise-Grade Self-Service Advertising Platform Development

sigma.software
Advertising & marketing
Media
eCommerce
Technology

Challenges in Scaling Self-Service Advertising Platform

Startup-stage self-service advertising platform required transformation into an enterprise-level solution capable of handling global publishers' needs, automating ad operations, supporting multi-tenant architecture, and ensuring enterprise-grade security and scalability while maintaining intuitive user experience for independent advertisers.

About the Client

Leading provider of self-service advertising technology enabling publishers and brands to automate campaign management

Objectives for Enterprise Advertising Platform

  • Transform startup project into scalable enterprise-grade SaaS platform
  • Automate end-to-end advertising operations for publishers
  • Implement intuitive self-service tools for campaign creation and monitoring
  • Support white-label deployment for global enterprise clients
  • Achieve ISO 27001 certification and enterprise security standards

Core Platform Functionalities

  • Multi-tier campaign creation interface for banners/native ads
  • Advanced targeting options (audience segmentation, geolocation, demographics)
  • Real-time campaign performance monitoring dashboard
  • Automated payment processing with global payment providers
  • White-label customization for client-specific branding
  • API-first architecture for third-party integrations

Cloud & Technology Stack

AWS Cloud Services (Lambda, VPC, RDS, CloudWatch)
Serverless architecture with microservices
React.js for frontend interfaces
Node.js backend with RESTful APIs
Docker containerization

System Integrations

  • Ad Servers (DFP, AdTech)
  • CRM systems (Salesforce, HubSpot)
  • ERP platforms
  • Demand-Side Platforms (DSPs)
  • Payment gateways (Stripe, PayPal)

Enterprise Requirements

  • 99.99% uptime SLA with auto-scaling capabilities
  • ISO 27001-compliant security framework
  • Horizontal scaling for 10,000+ concurrent campaigns
  • Sub-200ms API response times
  • Multi-region deployment architecture

Business Transformation Impact

Platform implementation will reduce AdOps workload by up to 90%, enable rapid onboarding of enterprise publishers (eBay, Bloomberg, SoundCloud), support 1000+ concurrent advertising campaigns, and achieve 40% reduction in client onboarding time through automated provisioning and standardized white-label deployment processes.

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