Enterprise Website Redesign and Content Management System Implementation for Commercial Real Estate Firm

The client’s existing website was difficult to update and lacked an intuitive content management interface, limiting internal control. Additionally, the site’s design was outdated, affecting user engagement. Important property details such as square footage were not prominently displayed, and marketing efforts like monthly blog posts were not effectively highlighted, resulting in reduced visibility and user experience.

A mid-sized commercial real estate development company focused on building, maintaining, and leasing commercial and industrial properties, seeking to enhance their online presence and internal content management.

• Develop a modern, aesthetically appealing website using a flexible, low-code content management platform to enable nontechnical staff to manage content independently.
• Redesign the website following UX best practices for improved navigation and user engagement.
• Implement prominent display of key property details such as square footage and other relevant features via an interactive portfolio or property showcase.
• Enhance the visibility of marketing content like monthly blog posts through updated navigation and content highlighting features.
• Ensure the website deployment is smooth, with no technical issues, and complete the project within the allocated timeline and budget.

• A modern, bold visual design adhering to UX best practices for enhanced user engagement.
• An easy-to-use, low-code content management system empowering nontechnical staff to update site content without assistance.
• Custom pages for showcasing property details with prominent display of key metrics such as square footage and property features.
• A property portfolio feature that provides a comprehensive and feasible overview of multiple listings.
• Blog or news section where monthly posts are highlighted and easily accessible via updated site navigation.
• Seamless deployment leveraging advanced web development platforms to ensure reliable performance.

• Content management API integrations for streamlined updates.
• Property data feeds or databases for displaying detailed property information.
• Blog publishing tools or platforms for content highlighting.

• Website must be responsive across various devices and browsers.
• Deployment process should be seamless and conflict-free with existing infrastructure.
• System should support future scalability for increased property listings and content volume.
• Site performance metrics: page load times optimized for both desktop and mobile, preferably under 3 seconds.

The redesigned website aims to improve user experience, engagement, and property visibility, leading to increased tenant inquiries and leasing opportunities. The internal team’s ability to manage content independently is expected to reduce update times and operational costs. Overall, the project is anticipated to deliver a modern online presence aligned with industry best practices, supporting business growth and brand perception.