Enterprise Web Portal Redesign for In-Store Media Management

The client operates a complex legacy system developed over 15 years ago for managing store signage, price labels, and promotional materials. The system is highly complex, outdated, and no longer supported, leading to inefficient workflows, confusing user interfaces, and inconsistent permission management across different user roles such as regional managers, store managers, and administrators. These issues hinder the company's ability to quickly implement promotions, update signage, and maintain consistent branding across stores.

A large retail chain with multiple stores nationwide, requiring a centralized system to manage in-store signage, pricing, and promotional materials efficiently.

• Redesign and rebuild the existing legacy portal to improve usability and accessibility.
• Simplify complex user flows and eliminate redundant or deprecated features to enhance user efficiency.
• Implement a consistent component-based design system for seamless user experience across all modules.
• Develop an intuitive permission matrix tailored to various roles, reducing unnecessary actions by at least 20%.
• Ensure strong integration with existing back-end systems via APIs for real-time data accuracy.
• Optimize system workflows to support weekly promotional updates, signage creation, and inventory management with minimal delays.
• Incorporate quality of life improvements such as auto-ordering, inventory tracking, and batch processing to enhance operational efficiency.

• Open, intuitive user interface with streamlined navigation and minimal button clutter
• Role-specific permissions and access levels to control feature visibility and actions
• Component-based UI design ensuring consistency and ease of future updates
• API-driven integration with existing backend databases and business logic systems
• Support for complex business rules including weekly pricing, promotions, and overrides
• Batch processing capabilities for large-scale updates and auto-ordering of common assets
• Inventory tracking and real-time status updates for signage and label production
• Prototype-driven design validation with stakeholder signoff prior to development

• Existing backend databases managing product and pricing data
• Promotion and inventory management systems
• Printer and signage output services
• Authentication and role management systems

• Scalable architecture supporting growing number of stores and users
• High availability with minimal system downtime
• Fast response times for user actions, targeting sub-2-second load times
• Secure data handling with role-based access controls
• Maintainability and ease of future feature expansion

The redesigned portal is expected to significantly improve operational efficiency, reducing signage update times by approximately 30-50%, minimizing user errors, and streamlining promotional workflows. Enhanced system usability and automation features aim to improve staff productivity across stores and regional offices, supporting faster promotional rollouts and more consistent branding, ultimately driving higher in-store sales and brand cohesion.