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Enterprise Multilingual Web Platform for Global Content Management
  1. case
  2. Enterprise Multilingual Web Platform for Global Content Management

Enterprise Multilingual Web Platform for Global Content Management

exlrt.com
Media
Travel & Hospitality
Entertainment

Global Content Management Challenges for Multinational Entertainment Complex

The client operates numerous regional websites in multiple countries and languages, leading to complex content management processes. They require a unified system that supports efficient creation, updating, and distribution of multilingual web content across various markets, reducing redundancies and improving consistency.

About the Client

A large entertainment resort operator with multiple theme parks, hotels, and recreational venues across different countries, requiring centralized management of multilingual websites and digital content.

Goals for a Centralized Multicultural Website Management System

  • Develop a scalable, enterprise-level CMS platform supporting approximately 50+ websites across different countries and languages.
  • Enable seamless management of multilingual content from a single centralized platform.
  • Support multi-tiered content workflows for reviews, approvals, and publishing.
  • Integrate translation workflows with automatic translation connectors to streamline localization.
  • Provide multi-channel content delivery and channel-specific customization capabilities.
  • Implement a user training and technical documentation program to ensure sustainable operations.
  • Achieve improved content update efficiency and reduced time-to-market for localized content.
  • Ensure the platform remains adaptable for additional markets and future expansion.

Core Functional and Technical Capabilities for Global Digital Content Platform

  • Centralized multi-site management interface for effortless oversight of all websites and content channels.
  • Multi-language content management with support for local language customization and translation workflows.
  • Blueprint design and prototype tools for scalable site structuring and content categorization.
  • Role-based access control to support collaboration among teams across regions and functions.
  • Custom content templates aligned with brand guidelines for consistent presentation.
  • Implementation of a web content management engine based on a robust CMS platform supporting integration with existing digital infrastructures.
  • Development of custom web applications as required (.Net or equivalent frameworks).
  • Translation connector modules to automate and streamline language localization processes.
  • Deployment workflows tailored to development, testing, acceptance, and production (DTAP).

Technology Preferences for Reliable and Scalable Content Management

Enterprise-level Content Management System (e.g., Tridion or equivalent), capable of managing multiple websites and languages
Web frameworks such as .Net for custom web application development
Modular architecture supporting scalability and future integration
Secure authentication and authorization mechanisms

Essential System Integrations for Enhanced Content Operations

  • Translation management tools or connectors for localization workflows.
  • Existing digital assets management systems.
  • Analytics and monitoring platforms for content performance metrics.
  • Single Sign-On (SSO) and identity management systems.

Non-Functional System Requirements for Robust Performance

  • Scalability to support growth to additional markets and increased website traffic.
  • High availability with 99.9% uptime for critical systems.
  • Performance optimized for large-scale content delivery and management operations.
  • Robust security measures to protect sensitive content and user data.
  • Flexible deployment options (e.g., cloud-based or on-premises) based on client preferences.

Expected Business Outcomes from Implementing a Unified Content Platform

The new platform is anticipated to significantly improve content management efficiency, reduce time-to-market for localized content, and enhance brand consistency across multiple markets. It will support future expansion into new regions, thereby strengthening the client's global digital footprint and improving customer engagement through tailored, multilingual websites.

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