Enterprise Campaign and Event Management System Enhancement

The client faces significant challenges in managing complex event logistics, venue operations, market localization, third-party vendor coordination, and multifaceted marketing campaigns across diverse channels. Limited integration hampers efficiency, leads to increased operational costs, and reduces the ability to deliver cohesive entertainment experiences due to fragmented systems and incomplete data visibility.

A large-scale global entertainment and media organization managing multiple venues, sports franchises, and marketing campaigns across various channels, requiring integrated operational and marketing systems.

• Develop a centralized enterprise resource planning (ERP) platform to unify event, venue, and marketing management processes.
• Integrate internal and external data sources, including social media, advertising metrics, and third-party vendor information.
• Improve operational efficiency, reduce costs, and enable faster decision-making across global markets.
• Enhance the capability to manage and analyze marketing campaigns’ costs and outcomes across multiple channels such as TV, radio, social media, and print.
• Stabilize existing legacy systems, improve performance, and deliver ongoing feature enhancement aligned with a strategic roadmap.

• Centralized dashboard for managing all marketing costs, campaigns, and performance metrics across multiple markets and channels.
• Microservices architecture supporting integration with social media platforms (e.g., Facebook, Twitter, Instagram), ad networks, and ticketing systems.
• Modules for managing event logistics, venue coordination, vendor relationships, and localization efforts.
• Real-time data aggregation and analytics for marketing ROI, campaign effectiveness, and operational performance.
• Support for third-party API integrations to extend data sources and functionalities.
• Performance optimization and usability improvements to facilitate faster workflows for staff and partners.

• Social media platforms for campaign management and analytics
• Third-party data sources for marketing and operational metrics
• Event ticketing and venue management systems
• Advertising and media partner data feeds

• System must support high scalability to handle increasing data loads and user traffic
• Ensure high performance and minimal latency for real-time analytics and operations
• Security protocols to protect sensitive marketing and operational data
• Regular performance and code quality reviews to maintain system stability and usability
• Availability with 99.9% uptime to support global event and marketing activities

Implementation of the integrated enterprise management system is expected to significantly enhance operational efficiency, reduce marketing and operational costs, and improve the accuracy and timeliness of campaign performance insights. It aims to unify disparate systems, facilitate faster decision-making, and deliver more cohesive entertainment experiences across multiple markets, mirroring the positive impacts observed in comparable complex enterprise projects.