As a media streaming platform expands its customer base across Europe, it faces challenges in updating its billing model from annual to monthly subscriptions, managing a complex set of operational processes, and obtaining a comprehensive view of customer data. The existing outdated software hampers operational efficiency, data visibility, and scalability, leading to manual inefficiencies and limited insights into customer behavior, which restricts growth and customer retention.
A mid-sized media streaming company experiencing rapid growth, seeking to optimize subscription billing, customer data management, and operational efficiency across Europe.
The implementation is expected to enable thousands of new customers to adopt the monthly subscription service, enhance customer understanding through improved data insights, and automate manual operations to save over 1000 hours annually. These changes will facilitate increased revenue, expanded market reach across Europe, improved customer loyalty, and a more agile operational framework capable of supporting future growth.