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Enterprise E-commerce Platform Upgrade for Rapid Pricing, Enhanced Performance, and Revenue Optimization
  1. case
  2. Enterprise E-commerce Platform Upgrade for Rapid Pricing, Enhanced Performance, and Revenue Optimization

Enterprise E-commerce Platform Upgrade for Rapid Pricing, Enhanced Performance, and Revenue Optimization

senlainc.com
eCommerce

Business Challenges Due to Outdated E-commerce Infrastructure

The client’s existing e-commerce platform operates on an outdated system, leading to slow pricing calculations, increased operational costs, limited market adaptability, and missed revenue opportunities. The platform faces imminent deprecation, necessitating a major upgrade to maintain competitiveness and ensure seamless integration with backend systems.

About the Client

A mid-sized online retailer with a large inventory, seeking to modernize their e-commerce platform to improve operational efficiency, customer experience, and sales performance.

Goals for the System Modernization and Performance Enhancement

  • Upgrade the e-commerce platform from legacy version to the latest stable release to leverage modern features and improvements.
  • Achieve at least a 4x increase in pricing calculation speed to improve customer experience and operational efficiency.
  • Integrate seamlessly with existing ERP and inventory management systems for real-time data sharing and synchronization.
  • Enhance promotional capabilities to enable targeted, timely product bundling and upselling opportunities.
  • Reduce platform downtime and manual interventions through streamlined CI/CD processes and automation.
  • Improve site responsiveness, search functionality, and checkout processes to decrease cart abandonment rates.
  • Implement security enhancements to protect against breaches and ensure customer trust.
  • Enable scalable and flexible architecture to accommodate market trends and traffic spikes.

Core Functional System Requirements for E-commerce Upgrade

  • Migration from legacy platform to the latest version, supporting modular and independent system components for quick updates.
  • Implementation of a high-performance pricing engine capable of delivering calculations at least four times faster.
  • Integration modules for ERP systems, inventory, and order management to facilitate real-time data exchange.
  • Enhanced back-office management with modern SmartEdit and operational tools for internal teams.
  • Advanced promotional and upselling features enabling dynamic product bundles and timely offers.
  • Search optimization tools, improved page load speed, and checkout process Streamlining to reduce cart abandonment.
  • Security modules to safeguard against cyber threats and ensure compliance.
  • Flexible architecture utilizing modern technology stacks to support scalability and future upgrades.

Preferred Technologies and Architectural Approach

Modern enterprise e-commerce platforms supporting version upgrades and modular architecture
Headless or decoupled frontend frameworks for improved responsiveness
Automated CI/CD pipelines for rapid deployment and updates
Real-time data sharing enabled through API-driven integrations

Essential External System Integrations

  • ERP systems for synchronized order and inventory management
  • Payment gateways for seamless checkout experience
  • Customer relationship management (CRM) systems for targeted marketing
  • Analytics and monitoring tools for ongoing performance and security oversight

Key Non-Functional System Requirements

  • System scalability to support traffic spikes, e.g., during sales or promotional events
  • Performance benchmarks aiming for at least 4x faster pricing calculations and optimized page load times
  • High availability with minimal downtime through robust deployment pipelines
  • Security against cyber threats with compliance standards adhered to
  • Maintainability and extensibility to support future feature additions and updates

Expected Business Impact of the Platform Modernization

The upgraded e-commerce platform is projected to deliver a fourfold increase in pricing calculation speeds, significantly enhance operational efficiencies, reduce downtime, and lower manual intervention costs. Additionally, improved responsiveness and promotional capabilities are expected to boost sales, customer satisfaction, and trust, culminating in higher revenue streams and better market positioning.

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