The client faces difficulties in aggregating, analyzing, and visualizing performance data across thousands of retail outlets with diverse product lines and geographies. Existing tools lack the sophistication and flexibility required to support complex decision-making, hinder internal collaboration, and limit external stakeholder engagement, such as retail partners. This results in suboptimal inventory management, marketing strategies, and regional performance assessments.
A large retail corporation with an extensive network of stores and diverse product offerings, aiming to leverage data analytics for improved operational insights and collaboration.
Implementation of the proposed data visualization and geospatial dashboard is expected to significantly enhance data visibility across the retail network, enabling more informed decision-making related to marketing, inventory management, and regional operations. It will facilitate internal and external collaboration, support rapid insights generation, and lay a foundation for future expansion of analytics capabilities, ultimately driving improved sales performance and operational efficiency.