Comprehensive UX Overhaul and Design System Development for a Sustainability-Focused Recycling Service

The client possesses an existing localized mobile application focused on a niche market but faces limitations in scaling, consistency, and user engagement as they expand to new markets. Their current user experience is narrowly tailored, leading to user fatigue and confusion, and the platform lacks a cohesive, scalable design system to support growth across multiple devices and regions.

A mid-sized startup operating an on-demand recycling platform specializing in clothing and electronics, aiming to scale its digital presence and enhance user engagement.

• Develop a comprehensive, reusable design system that supports both mobile and desktop interfaces, ensuring consistency and scalability across multiple markets.
• Improve user experience by reducing friction through streamlined user flows, clear navigation, and intuitive interfaces.
• Expand platform accessibility to desktop environments without compromising mobile performance.
• Decrease user bounce rate by approximately 50% through a more engaging and seamless UX.
• Facilitate future growth by creating a flexible design foundation that incorporates bespoke illustrations and customizable components.
• Ensure ongoing quality assurance through close collaboration with frontend development teams during implementation.

• A shared design system with prebuilt components and assets for use in both mobile and desktop versions.
• User personas and user flows based on analytics to tailor experiences to target audiences.
• A responsive interface that adapts seamlessly to various device sizes and orientations.
• Custom illustrations and visual assets to enhance engagement and brand consistency.
• Consistent navigation and interaction patterns to minimize user confusion and fatigue.
• QA collaboration tools for ongoing alignment between design and development teams.

• Analytics platforms for user behavior insights to inform user personas and flows
• Content delivery networks for optimized asset delivery
• Third-party services for scheduling and feedback collection

• The platform must load within 3 seconds across all devices and network conditions.
• The design system should accommodate rapid onboarding of new components and assets.
• Ensure data security and user privacy compliance across regions.
• Support scalability to handle a rapidly growing user base without degradation in performance.

The project aims to significantly improve user engagement, achieving at least a 50% reduction in bounce rates. It will facilitate smoother scaling efforts, support multi-device accessibility, and create a consistent brand experience that encourages customer loyalty and expands the platform’s reach in new markets, ultimately fueling growth and operational efficiency.