The client operates an aging content and e-commerce platform based on proprietary technology, which presents issues such as security vulnerabilities, limited scalability, inefficient order processing, and inadequate support for multichannel content distribution. Critical bugs in payment processing and security compromise customer trust, while the legacy system's lack of extensibility hampers future growth and feature development.
A large retail organization seeking to overhaul its digital presence with a scalable content management system and integrated e-commerce solution to support multichannel publishing, personalized content delivery, and seamless vendor and customer engagements.
The modernization initiative is expected to improve site reliability and security, support multichannel publishing and personalization at scale, reduce operational costs associated with freelance staffing, and enable quicker deployment of new features. This will enhance customer experience, drive higher engagement, and position the client for sustainable growth with improved margins and expanded market reach.