Enhancing User Data Collection and Engagement with a Custom Web Form Solution

The client experienced difficulties in collecting accurate user contact information and gaining consent for data processing through their existing online forms. Additionally, they lacked a unified system for managing user data and sending personalized marketing materials efficiently, resulting in lower engagement rates and missed outreach opportunities.

A mid-sized international marketing agency specializing in digital outreach and customer engagement, seeking to optimize lead capture and personalization efforts.

• Develop a secure, user-friendly online form to efficiently collect contacts and consent for data processing.
• Implement a system to manage and segment collected user data to enable targeted marketing campaigns.
• Automate the distribution of personalized marketing materials based on user preferences and data consent.
• Enhance data security and compliance with relevant data protection regulations.
• Improve overall campaign engagement metrics and reduce bounce rates by increasing form fill completion and data accuracy.

• Secure contact form with multi-step validation to ensure data accuracy.
• Consent management module compliant with data protection laws, allowing users to opt-in for marketing communications.
• Database backend to store and organize user contact details and consent status.
• Integration with marketing automation platforms for sending personalized email campaigns.
• Admin dashboard for monitoring form submissions, managing contacts, and segmenting audiences.
• Automated notifications and follow-up workflows based on user interactions.

• Marketing automation platform for campaign management
• CRM system for contact management
• Email delivery services like SES or SendGrid
• Analytics tools for monitoring form performance and user behavior

• System must support at least 10,000 form submissions per month with no degradation in performance.
• Form load time should not exceed 2 seconds to ensure high completion rates.
• Data security must comply with GDPR and other relevant regulations.
• System availability of 99.9% uptime with regular backups and disaster recovery protocols.

The implementation of the enhanced contact and consent management system is expected to increase form completion rates by 30%, improve data accuracy, and enable more targeted marketing efforts. This should lead to a 20% increase in campaign engagement metrics and higher conversion rates, ultimately contributing to increased revenue and brand outreach effectiveness.