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Enhancing Home Buying Experience Through Intuitive Platform Redesign and Workflow Optimization

kodius.com

Real estate

Financial services

Challenges in Home Buying Process and Platform Usability

Existing home buying processes were outdated, complex, and lacked equal access. The previous platform suffered from poor user experience, excessive navigation complexity, and suboptimal conversion rates due to fragmented workflows and unclear user guidance.

About the Client

A US-based real estate technology company revolutionizing home buying through cash offers, automated underwriting, and low mortgage rates

Goals for Platform Enhancement

Create intuitive user flows for seamless application and scheduling
Reduce bounce rates through simplified interface design
Increase conversion rates by optimizing user engagement
Implement role-based experiences for agents and homeowners
Improve search engine visibility through technical optimization

Core System Functionalities

Interactive wizard-based application workflow
Role-specific portals for agents and homeowners
Progressive form system with conditional logic
Visual progress tracking interface
Integrated calendar scheduling with confirmation system
Responsive design with accessibility features
SEO-optimized content delivery architecture

Technology Stack Requirements

Vue.js

Nuxt.js

Server-Side Rendering (SSR)

System Integration Needs

CRM system integration
Payment gateway integration
Email notification service
Analytics platform integration
Third-party calendar API

Performance and Quality Standards

Sub-2 second page load times
Mobile-first responsive design
WCAG 2.1 accessibility compliance
99.9% system uptime SLA
SEO-friendly content rendering

Expected Business Impact of Platform Enhancement

Projected 70%+ reduction in bounce rates, 100%+ increase in returning visitors, and 35%+ improvement in goal conversion rates through optimized user experience and technical performance enhancements, while expanding market reach through improved search engine visibility.