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Development of Intelligent Financial Product Search Platform with Embedded Marketplace

kodius.com

Financial services

Publishing

Marketing

Financial Services

Business Challenges

Fragmented financial product discovery process, lack of personalized recommendations, inefficient marketplace management tools, and scalability limitations hindering growth in competitive fintech market

About the Client

B2B fintech company specializing in financial product search engines and embedded finance marketplaces

Strategic Goals

Create leading financial product search platform with AI-driven personalization
Develop scalable embedded finance marketplace infrastructure
Implement real-time analytics and customization capabilities
Enhance user experience across multiple financial product verticals

Core System Requirements

Smart loan search flow with rule-based recommendation engine
Personalized financial product offers based on user data
Real-time marketplace analytics dashboard
Customizable offer enablement wizards
Bank API integration for transaction analysis
Cross-platform credit card rewards tracking

Technology Stack

TypeScript

React

Java

SQL

Android

System Integrations

Banking APIs (Plaid, Yodlee, etc.)
Third-party financial service providers
Real-time analytics platforms
Marketing automation tools

Quality Attributes

High-volume transaction processing scalability
Sub-second response time for search operations
Financial data encryption and compliance (PCI-DSS, GDPR)
Cross-platform compatibility across devices
99.99% system uptime SLA

Expected Business Outcomes

Projected 300% revenue growth through enhanced product offerings, establishment as market leader in financial product search, $400M+ valuation potential, and strategic acquisition readiness through demonstrated scalable technology infrastructure