Enhancing E-commerce Website Performance, Accessibility, and User Experience for Scalable Growth

The client’s existing website has legacy code issues and outdated components that negatively impact site performance, causing slow load times and navigation difficulties. Additionally, there is a lack of accessibility compliance, limiting usability for users with disabilities. These issues result in decreased user engagement, higher bounce rates, and lower conversion rates, undermining growth objectives. The company also lacks in-house expertise to optimize the checkout flow and product pages, leading to cart abandonment and reduced sales.

A mid-sized online retail brand seeking to improve website performance, ensure full accessibility compliance, and optimize user engagement across devices to support growth.

• Reduce page load times by at least 40% to increase user engagement and decrease bounce rates.
• Achieve full compliance with accessibility standards (WCAG) to create an inclusive shopping experience.
• Improve website responsiveness and usability across desktop and mobile devices to support seamless customer journeys.
• Establish a long-term quality assurance and testing framework to sustain continuous improvement.
• Enhance user interface and experience on key pages such as checkout and product displays to boost conversion rates.

• UI/UX audit and technical debt reduction mechanisms
• Refactored backend systems for speed and responsiveness
• Implementation of accessibility compliance features such as ARIA labels, keyboard navigation, and color contrast adjustments
• Automatic and manual accessibility testing across devices and assistive technologies
• Continuous regression testing frameworks for ongoing quality assurance
• Redesigned key user experience elements, including navigation, mobile responsiveness, and call-to-action placement
• A/B testing capabilities for optimizing conversion-related UI elements

• Assistive technologies testing tools such as screen readers
• Content management system (CMS) for dynamic content updates
• Performance monitoring and analytics tools to track page load times and user interactions

• Page load times reduced by at least 40%
• Full WCAG compliance for accessibility
• Responsive layout compatible with all modern devices and browsers
• Automated regression testing with minimal manual intervention
• Scalable architecture to accommodate future growth

The project aims to increase user engagement by reducing page load times by 40%, improve conversion rates by redesigning UX elements and optimizing the checkout process, achieve full accessibility compliance to reach a broader audience, and establish a sustainable QA framework to support ongoing improvements and scalability, ultimately driving higher sales and customer satisfaction.