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Enhancing Digital Customer Engagement and Business Performance through Scalable Multi-Channel Platform
  1. case
  2. Enhancing Digital Customer Engagement and Business Performance through Scalable Multi-Channel Platform

Enhancing Digital Customer Engagement and Business Performance through Scalable Multi-Channel Platform

robosoftin.com
Financial services
Media
Telecommunications

Identifying Challenges in Digital Asset Management and Client Acquisition

The client faces difficulties in delivering seamless digital experiences across multiple channels, leading to suboptimal success rates, payment transaction failures, limited revenue growth, and lower client enrollment in systematic investment plans, hampering overall business growth and market competitiveness.

About the Client

A large asset management firm seeking to improve digital experiences, increase customer acquisition, and boost recurring revenue via a comprehensive digital platform.

Goals for Digital Platform Enhancement and Business Growth

  • Achieve an 11% increase in transaction success rates and reduce payment failures through optimized web and native app interfaces.
  • Attain at least 20% growth in lump sum investments by expanding digital revenue streams.
  • Increase mobile payments by 30% via native app capabilities to improve mobile commerce participation.
  • Boost enrollment in recurring investment plans by 31%, establishing a sustainable revenue pipeline.
  • Drive digital channel enrollments to meet or exceed 107% of the target numbers.
  • Generate over $500 million in gross sales through upgraded digital channels, surpassing initial goals.

Core Functional System Requirements for Digital Asset Platform

  • Multiplatform deployment architecture supporting web and native mobile applications
  • Intuitive and responsive UX/UI design tailored for seamless user experience
  • Secure and reliable payment gateway integration with transaction failure reduction mechanisms
  • Client onboarding module with streamlined enrollment processes for systematic investment plans
  • Robust analytics and reporting dashboard to monitor success metrics and user behavior
  • Integration with existing back-end systems for real-time data synchronization and transactions
  • Scalable infrastructure designed to support high traffic volumes and future growth

Recommended Technologies and Architectural Approaches

Cloud-based scalable infrastructure (e.g., AWS, Azure)
Responsive web frameworks and native app development platforms
Secure API-based integrations using RESTful services
Modern frontend frameworks (e.g., React, Angular)
Backend systems employing microservices architecture
Data analytics tools for performance monitoring and KPI tracking

Essential External System Integrations

  • Payment gateways for secure transaction processing
  • Customer relationship management (CRM) systems for client data management
  • Investment account and transaction processing systems
  • Analytics tools for performance tracking and report generation

Critical Non-Functional Requirements for Platform Success

  • High scalability to support traffic growth and expanding user base
  • Minimum 99.9% system uptime to ensure consistent availability
  • Robust security measures including data encryption and compliance with financial regulations
  • Fast response times with page load and transaction processing under 2 seconds
  • Extensible architecture allowing future feature additions

Projected Business Outcomes and Value from Platform Modernization

The new digital platform is expected to substantially improve transaction success rates and reduce failures, facilitate significant revenue growth exceeding USD 500 million through optimized digital channels, increase client enrollment in recurring investments by over 30%, and enhance overall user experience—leading to a stronger market position, higher customer satisfaction, and sustained revenue streams.

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