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Enhancing Digital Car Leasing Platform User Experience

ailleron.com

Financial services

Automotive

Banking

Challenges in Online Leasing Process

Users frequently abandon the online car leasing process due to usability issues, interface inefficiencies, and functional bottlenecks in the digital application journey from vehicle selection to contract signing.

About the Client

A leasing company offering financing solutions for private and corporate customers, part of the Raiffeisen Banking Group

Key Project Goals

Identify critical pain points causing user drop-off in the leasing process
Optimize user experience through UX/UI improvements
Streamline application workflow to reduce completion time
Enhance interface functionality and error handling
Benchmark against competitive solutions for industry best practices

Core System Requirements

User journey mapping for leasing process
Heuristic evaluation of interface design
Competitive analysis of leasing platforms
Prioritized recommendations for UX improvements
Technical documentation for implementation

Technology Stack

UX analytics tools

Heuristic evaluation frameworks

Competitive benchmarking platforms

System Integrations

Existing Raiffeisen banking systems
Third-party credit assessment services
Digital signature platforms

Non-Functional Requirements

High usability across device types
Secure handling of financial data
Scalable architecture for peak usage
Compliance with financial regulations

Business Impact Projections

Expected improvements include reduced application abandonment rates, faster contract completion times, increased customer satisfaction scores, and enhanced competitive positioning in digital leasing services.