Enhancing Data Management and User Experience for a Leading Foodservice Analytics Platform

The client’s existing platform faced increasing load and complexity after acquisition by a major corporation, leading to inefficiencies in data processing, workflow bottlenecks in lead management, and a suboptimal user experience. These issues hindered sales teams' ability to efficiently filter, qualify, and engage with restaurant leads, ultimately limiting operational scalability and growth potential.

A mid-to-large scale foodservice data provider specializing in aggregating and analyzing market data to support sales and operational decision-making for restaurant chains, manufacturers, and distributors.

• Redesign and restructure application logic to improve operational efficiency under increased data loads.
• Implement an advanced filtering and lead management workflow to accelerate sales processes.
• Redesign the user interface to streamline lead qualification, improve navigation, and enhance overall user satisfaction.
• Enable the platform to process higher volumes of data rapidly, supporting business expansion.
• Ensure the internal technical team can easily extend and maintain the system post-deployment.

• Restructured application logic for efficient data flow management under high load conditions.
• Improved filtering flow enabling sales teams to quickly assign, filter, disqualify, and select leads.
• An intuitive homepage, login, and dashboard interface designed for ease of use.
• Enhanced lead qualification and filtering interface aligned with user workflows.
• Flexible architecture facilitating future system extensions and scalability.

• CRM systems for lead management synchronization
• Data sources for real-time market data updates
• Authentication systems for secure access

• Platform must handle a data load increase of at least 2x without performance degradation.
• Response times for filtering and data queries should be under 2 seconds under peak load.
• System security must comply with standard data privacy and protection protocols.
• Ease of future extension and maintainability by internal technical teams.

By restructuring data workflows and enhancing user experience, the client is expected to achieve higher operational efficiency, accelerate lead processing time, and support business growth. Specifically, the improved system will enable the sales team to process more leads more quickly, leading to increased market coverage and revenue opportunities, mirroring a growth trajectory similar to previous successful implementations.