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Enhancing 6th Street App for Optimal User Experience and Performance

appinventiv.com

eCommerce

Retail

Consumer products & services

Critical App Performance and User Experience Challenges

The 6th Street app faced significant issues including slow start times (>3 seconds), payment gateway failures, unfamiliar UI modules, and poor overall performance. These challenges led to user dissatisfaction and hindered the platform's ability to maintain engagement and conversions.

About the Client

Leading UAE-based online fashion platform offering shoes, bags, and accessories from top brands, with influencer-driven shopping experiences.

Key Goals for App Enhancement

Reduce app start time to under 3 seconds
Enhance live influencer shopping experience
Implement user-friendly features (e.g., RMA modules, push notifications)
Redesign product listing screens for improved navigation
Integrate secure payment gateways for seamless transactions

Core Functionalities and Features

Revamped product listing screen with dynamic filtering
Live influencer shopping integration
Secure payment gateway integrations (Checkout.com, Apple Pay, Tabby, Qpay)
Push notification system for user engagement
Cached data rendering for faster load times

Technology Stack for Scalability

Algolia SDK (with analytics integration)

MoEngage (push notifications)

Firebase (analytics)

Google Analytics & Tag Manager

Branch.io (deep linking)

Critical System Integrations

Payment gateways (Checkout.com, Apple Pay, Tabby, Qpay)
Third-party analytics tools (Google Analytics, Firebase)
Push notification services (MoEngage)

Performance and Scalability Requirements

Scalable architecture for millions of listed products
Sub-3-second app launch time
High availability and fault-tolerant systems
Secure transaction processing

Expected Business Outcomes

Improved app performance and UX are projected to increase user retention, drive higher conversion rates, and expand market reach. Post-implementation metrics aim for 3+ million iOS and 1+ million Android downloads, with enhanced engagement through live shopping features and influencer-driven sales.