The client’s news aggregation platform is experiencing increased user demand, which has exposed usability issues and a complex interface for accessing content from multiple major news publications. The rising popularity has made it necessary to streamline the user experience and simplify publication interfacing, all within tight project timelines and fluid scope, to maintain market share and satisfy stakeholder expectations.
A rapidly growing media company offering a paid news aggregation service that consolidates premium content from multiple news publications through a unified platform.
The improved platform is expected to provide a smoother, more user-friendly experience, enabling the application to handle increased user volumes with robust performance. It aims to support multi-platform accessibility, reduce user interaction steps, and adapt quickly to future changes, thereby helping to sustain and grow market share, enhance user satisfaction, and improve content engagement metrics.