A startup aiming to introduce a group purchasing app faces the challenge of establishing product-market fit among users unfamiliar with group buying. Their initial platform lacked insights on handling high traffic volumes, ensuring smooth functionality, and supporting scalable infrastructure within tight development timelines.
A rapidly growing eCommerce platform specializing in bulk purchasing and group buying for household items, targeting users who seek cost savings and convenience.
The platform is expected to enable significant cost savings for users by facilitating group discounts, with a target of over 100,000 downloads shortly after launch. The scalable, high-performance infrastructure will support high traffic volumes, ensuring smooth user experiences and enabling rapid feature expansion to capture market share in the consumer group buying segment.