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Enhancement of Real Estate Marketplace Platform with Agile Design Solutions
  1. case
  2. Enhancement of Real Estate Marketplace Platform with Agile Design Solutions

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Enhancement of Real Estate Marketplace Platform with Agile Design Solutions

netguru.com
Real estate
Information technology
eCommerce

Challenges in Talent Acquisition and Agile Design Implementation

Need for specialized Product Designers meeting high OLX Group standards, rapid adaptation to evolving development environments, cross-team collaboration complexities, and maintaining data-driven design processes while achieving key business metrics.

About the Client

Leading Polish online real estate marketplace connecting buyers/sellers/landlords with advanced digital product standards

Strategic Design and Business Impact Goals

  • Increase user engagement through personalized notification systems
  • Optimize registration conversion rates by 21%
  • Enhance developer-designer collaboration workflows
  • Migrate design systems to Figma with zero operational disruption
  • Drive 116%+ growth in saved search subscriptions

Core Platform Enhancements

  • Customizable email notification engine
  • A/B testing framework for registration flows
  • Figma-based design system migration tools
  • Cross-team handoff workshops platform
  • Real-time UX analytics dashboard

Design and Development Stack

Figma
Sketch (legacy migration)
A/B testing frameworks
Cloud-based collaboration tools

System Interoperability Needs

  • Email marketing platforms
  • User analytics systems
  • CRM for user retention tracking

Operational Excellence Standards

  • High-availability design systems
  • Cross-browser compatibility
  • GDPR-compliant data handling
  • Scalable notification infrastructure

Business Performance Metrics

Projected 116% increase in saved search subscriptions, 14% growth in logged-in users, 13% monthly email volume growth, and 6,488+ monthly new subscriptions through optimized design interventions.

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