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Enhancement of Podcast Ad Platform with Advanced Features and Integrations

sda.company

Advertising & marketing

Media

Information technology

Platform Modernization Challenges

Existing platform required design upgrades, critical API integrations (tracking prefixes, payout processing, podcaster profiles, advertiser data), and new feature implementation across all user portals to improve engagement, scalability, and operational efficiency.

About the Client

A host-read podcast ads platform connecting iconic brands with podcast creators to enhance brand awareness and drive business growth.

Modernization Goals

Implement seamless API integrations for tracking, payouts, and data analytics
Develop enhanced features for podcaster, advertiser, and admin portals
Improve platform performance and future scalability
Increase user engagement through intuitive interface upgrades

Core System Requirements

Podcaster portal profile optimization and earnings dashboard
Advertiser campaign management and audience targeting tools
Admin portal for managing users, campaigns, and affiliate offers
Audience Finder with relevance scoring algorithms
Ad metrics tracking (impressions, CTR, conversion rates)
Interactive onboarding checklists and payment configuration tools

Technology Stack

RESTful APIs

Cloud infrastructure

Modern frontend frameworks

Critical System Integrations

Podcast tracking prefix system
Payment processing gateway
Podcaster profile database
Advertiser analytics API

Operational Requirements

Horizontal scalability for 40M+ monthly users
Real-time ad campaign performance monitoring
Data security compliance for financial transactions
High-availability architecture

Expected Business Outcomes

Platform modernization will drive 30% higher user engagement through improved interface design, enable precise campaign measurement with advanced metrics, and support 50% faster payout processing through automated integrations, positioning Wildcast as a market leader in podcast advertising technology.