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Enhanced Website Navigation and Error Handling System

light-it.net

Advertising & marketing

eCommerce

Information technology

Current Website Navigation Challenges

Users frequently encounter 404 errors due to broken links and unclear navigation paths, leading to increased bounce rates and reduced conversion opportunities. Existing cookie management system lacks proactive user guidance features.

About the Client

Digital marketing agency specializing in user experience optimization for e-commerce platforms

Key Project Goals

Reduce bounce rates from 404 errors by 40%
Implement intelligent navigation recovery system
Enhance cookie-based personalization for improved user journey
Create engaging error page experience with actionable alternatives

Core System Requirements

Dynamic 404 page with contextual recommendations
AI-powered search bar with auto-suggestions
Breadcrumb navigation tracking
Cookie-based user behavior analysis module
Real-time link validation dashboard

Technology Stack

React.js for front-end components

Node.js with Express framework

MongoDB for user behavior analytics

GraphQL API integration

System Integrations

Google Analytics 4
Hotjar for session recording
Shopify API (for client's e-commerce clients)
Auth0 for identity management

Performance Criteria

Page load time under 1.5 seconds
99.9% system availability
WCAG 2.1 AA accessibility compliance
GDPR-compliant cookie management

Expected Business Outcomes

Projected 35% improvement in user retention through intelligent navigation recovery, with 25% increase in conversion rates from previously lost traffic. Enhanced SEO performance through reduced crawl errors and improved site structure.