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Enhanced Restaurant Discovery Platform with Loyalty and Reservation Capabilities
  1. case
  2. Enhanced Restaurant Discovery Platform with Loyalty and Reservation Capabilities

Enhanced Restaurant Discovery Platform with Loyalty and Reservation Capabilities

brightinventions.pl
Hospitality & leisure

Identifying Challenges in Restaurant Discovery and Customer Loyalty

The client faces difficulties in engaging users seeking the best dining experiences across major cities. There is a need to improve user retention, foster loyalty, and provide seamless reservation capabilities to enhance customer satisfaction and increase repeat visits.

About the Client

A regional restaurant guide and booking platform aiming to increase user engagement and streamline reservation processes.

Project Goals for Enhancing Restaurant Discovery and User Engagement

  • Increase user base to at least 500,000 active users through improved onboarding and engagement strategies.
  • Integrate a reservation system that allows users to book tables directly within the app, improving convenience and conversion rates.
  • Enhance the app's loyalty features to promote repeat usage and customer retention.
  • Improve discoverability of restaurants through personalized recommendations and curated listings.
  • Achieve measurable improvements in customer satisfaction and platform engagement metrics.

Core Functional Requirements for the Restaurant Discovery and Reservation Platform

  • Restaurant discovery interface with filtering by city, cuisine, ratings, and popularity.
  • User registration and profile management with loyalty points tracking.
  • Reservation system integrated into restaurant listings, allowing real-time booking.
  • Personalized recommendations based on user preferences, history, and behavior analytics.
  • Push notifications and in-app alerts for reservation confirmations, special offers, and loyalty rewards.
  • Backend analytics dashboard for monitoring user engagement, reservation trends, and loyalty program performance.

Technical Preferences for Platform Development

Mobile app development with cross-platform frameworks (e.g., React Native, Flutter).
Cloud-based backend infrastructure for scalability and reliability.
Real-time data synchronization for reservations and notifications.
Robust security protocols for user data protection.

External Systems Integration Needs

  • Third-party reservation management systems for real-time booking synchronization.
  • Loyalty and rewards management modules or platforms.
  • Geolocation services for enhanced restaurant discovery.
  • Push notification services for communication with users.

Non-Functional System Attributes and Performance Metrics

  • Scalability to support at least 1 million users within two years.
  • High availability with 99.9% uptime SLA.
  • Rapid response times with page loads under 2 seconds.
  • Secure handling of user data complying with relevant privacy regulations.

Expected Business Outcomes and Value of the Platform Enhancement

The revamped platform aims to reach over 500,000 active users, increase reservation bookings, and significantly boost customer loyalty. Enhanced personalization and seamless booking capabilities are expected to improve user satisfaction, reduce churn, and drive sustained growth in the hospitality market segment.

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